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Sales & GrowthPosted Aug 21, 2026

B2B Lead Generation & Appointment Setter

Find relevant B2B prospects, start conversations, follow up, qualify them, and book meetings.

Company overview

About SiteFusion

SiteFusion specializes in delivering custom software solutions that are fast, reliable, and user-friendly. The company partners with founders and product leaders to build new products, improve existing platforms, modernize existing systems, and incorporate AI and automation where meaningful.

Role description

What the role involves

We are looking for someone to find relevant B2B prospects, start conversations, follow up consistently, qualify them, and book meetings.

Research → Contact → Follow up → Qualify → Book meetings

You are not responsible for closing. The founder handles discovery calls, technical discussions, scope, pricing, and closing.

Part of the job is telling a real opportunity from a poor fit before a call gets booked.

Responsibilities

What you will own

  • Research relevant B2B prospects and decision-makers
  • Find warm leads, buying signals, and suitable cold prospects
  • Run LinkedIn and cold email outreach
  • Write personalized messages rather than mass sends
  • Follow up consistently and qualify interested prospects
  • Book qualified meetings and keep the pipeline organized
Qualifications

What strong candidates already bring

  • Strong written and spoken English
  • Previous B2B lead generation or appointment setting experience
  • Lead generation experience for software development, SaaS, or web development companies
  • Strong prospect research skills
  • Comfortable with LinkedIn outreach and cold email
  • Experience with Apollo, LinkedIn Sales Navigator, Instantly, or Smartlead
  • Comfortable using a CRM or lead tracker
Apply now

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